lkea Made Fashion at GAVU, Prague
January 7, 2016
Multitude of homes
Wardrobes full of holes
There's no place like homes.
IKEA is a carefully constructed environment, a multitude of homes, a classic example of Jean Baudrillard’s theories of hyperreality. We move among pre-inhabited spaces. We may sense a latent presence of a hand that previously dispersed tokens of sentiment that make us feel at home. Cutlery in drawers, books in piles beside a futon, a laptop on a desk , flower pots with rosemary, occasional toys strewn on the floor of the nursery, jackets in the closet. Upon closer inspection of the wardrobe, we might reveal that only the side of the garment on a hanger that is facing us is unaltered, whereas when holding the hanger, we observe the hidden side has been rendered unwearable: there are randomly located circular holes framed in metal, intentional tears, missing sleeves and halved trousers. Is IKEA trying to prevent potential theft or does this have a practical function?
Saliva noticed these manipulated pieces of clothing and decided to take them (lolz) and organise a fashion show, which as a format is an example of concentrated labour of teams of people that, in the accelerated fashion world, work on the projects for months, only to enjoy an ephemeral 5-minute burst of energy.
Flight safety demonstration stemming from fascination for rigid choreography, shoes as inceptual installation, the hanging body just for lolz.
Photography: Adéla Zapletalová, Johana Pošová, Radek Dětinský and othersModels: Aidan James Duffy, Ali Jeetaria, Anna Linhartová, Annabelle Mödlinger, Dominik Julius Donáth, Eilidh Nuala Duffy, Henry McMaster, Johan Zoo, Justin Bontha, Magdalena Mitterhofer, Magdalena Nguyen, Marc Elsner, Markéta Strnadelová, Mirabella Dziruni, Misa Chu, Nico Arauner, Štěpán Krahulec